Quimica Del Atlantico Essay Example | Topics and Well Written Essays - 2000 words

Quimica Del Atlantico - show ExampleIt opened a plant in Baracaldo in 1955. External environment and internal strategic capabilities The strengths of this party can be analysed through a study of its steady growth. Quimica del Atlantico grew steadily everywhere historic period and opened two more than brokeries one which was located at Santurce and the other at Portugalete. The company was over the years consistent in allocation of significant resources and efforts to research and development and was thus able to stick a number of products and processes. These include- baked enamel used for refrigerators, pollster fishes used for wood product, use of electro down payment for samara application systems, water soluble baths through immersion used especially in moves factories, the pulverized paint and lastly the Kolormatik system. The company adopted a number of strategies to maintain its position. Its basic tool was engineering and the desire to be on the lead in technolog y caused the company to sign agreement for direct of technology with other companies in various states. With the advanced technology the sales of the company increased immensely. In 1985 the company estimated the products that were sold to approximately 12,000 retail outlets in Spain which was a whopping 75 percent increase. In addition to the huge sales turnover the company had varied and numerous buyers for their products. These included home decorating paints and gondola body repair paints both of which represented 50 percent of the companys sales. The other 50 percent was accounted by sale of paints which were manufactured for industrial customers. The most important industrial customer was automobile OEMs meaning original equipment. These accounted for 30 percent of QAs total sales. The remaining 20 percent went to other industrial sector which includes automobile components and spare parts, domestic appliance manufacturers, metallographic industry, toys, furniture, railroad stocking etc. The company likewise grew to be a leading employer in the industry. Its total work force in the year 1986 amounted to near 575 employees. This huge number of employees meant that the company was indeed doing very well. Quimica Del Atlantico was leading in Spain in the refinishing division since the Spanish civil war ended in three products. These are one white paint and two black paints. This means that in addition to making huge volume of sales the company was also leading in quality product thus widening its markets even more. Towards the end of mid-fifties QA was able to position itself well when SEAT at that time started manufacturing cars in Spain. The automobile industry was so far the most important customer of QA. Subsequently other paint manufacturers and automobile OEMs established industries in Spain. This was the onset of competition but also the onset of a wider market for its product as more automobile industries came to birth as well as competing pain t manufacturers. However until 1985 the customers were limited to within the country. thither were no exports until 1986. Spain became a member of European communities in 12th June 1986, a political and economical factor which created a new opportunity for the company. This meant a new dawn to the company as Spain had become a part of the regional trade agreement. The company contemplated venturing into the new markets within the European community and also track down for raw material at a lower cost within the Europe