How Effectively the Barnardos Website Presents its Campaign to Prevent Child Poverty Essay Example for Free

How Effectively the Barnardos Website Presents its Campaign to Prevent Child Poverty Essay* The lay proscribed of material* The track in which spoken communication is manipulated* The effect on the intended audienceIn this essay I will analyse how the usance of graphics, language, lay-out and links in this weather vanesite are efficient in raising peoples awareness so that Barnardos can help to stop and prevent child pauperism. Barnardos deals with many situations and projects such as day thrill and play schemes, after school clubs, advice and counselling for parents and parenting education. There are over three hundred of these projects, run by Barnardos, around the UK. In this website, Barnardos are kindly to a younger audience. In the text it tells us that they have launched an e-card campaign postulation 1 million children and young people to respond. I think this is a good idea because most of the young people are on the Internet now as opposed to the older genera tion. The other aspect of the name that appeals to young people is the fact that it is related to people of the similar age groups and the strip study can be related to much easily by younger people as it is about a young person. Although it is aimed at younger people it is liberation to overr severally passed on to the adults anyway by asking for help on the Internet, telling a teacher as part of a school project. The idea of having this campaign on the Internet is more appeal as more people would look on the Internet for a campaign instead of calling in to a store and picking up a leaflet.In this campaign, Barnardos use pictures to try and persuade us to help. They persuade us by making us witness sympathetic towards the children, which will draw off us want to help the children. They do this by intending us pictures that we can relate to, pictures such as school halls and corridors, outer doors and swing parks. They show us these pictures because these are places that wo uld be related to children. But the difference, however, is that they show them as being derelict and vandalised. The other thing they use is dull colours, which identifys the pictures seem sad, lonely and also evil. By making them derelict and dull they make us think that the victims feel sad and lonely because that is the emotion the pictures give across and because of these emotions we feel entitled to help change their lives. The position, on the rapscallion, of the pictures also makes us feel different about helping the campaign. The photographs are placed in the centre of the summon and the text is surrounding them. This means that you cannot read the text without looking at the pictures and the emotion in the text with the emotion in the pictures makes it appeal more to us and makes us feeling even more obligate to help the children.At the top of each page Barnardos have placed their logo and slogan. It is placed at the top left-hand corner of each page and I think this is effective because people would look there first. The logo is a picture of what looks standardized two adults with a child and they look quite cheery which makes you think that the lives of children who are victims of child poverty will end up same that if they get the help from Barnardos and the nation-wide public. The slogan underneath this backs it up, it says Giving Children Back Their Future, which is what Barnardos are trying to do with this campaign. The slogan and logo are effective, when presented in this way, because they make you feel like you can trust Barnardos to give them a better future.Throughout the website, Barnardos keep mentioning the other facilities they operate, which reinforces its stability and reliability. On the first page it leans on the fact that it is safety device and offers a safe environment, safe and stimulating place to play. The charity does this to show their audience that they are reliable and determined about stopping and preventing chil d poverty and about getting all the help they can with the campaign. You see can that they always are looking towards the future of the children.The case study that is included supports this. The case study is a human appeal about someone who was a victim of child poverty and the conclusion of the study tells us how Barnardos helped and how the boy is going to change his own life and turn everything around. People can relate to a case study like this because they want a better field and their instincts make them feel sorry for the boy and make them want to help others like him. The other techniques they use are the emotive phrases in the case study. They use phrases such as neither of the adults had much time for Michael and they tell us the boy had no sense of stability. These phrases are quite harsh and can make you think twice about not wanting to help, especially to an older audience because they wouldnt want their children growing up like that.The links on the web page are ver y clear and helpful, they use FAQs (frequently asked questions) such as who we are and what we do. These sorts of phrases are also used as headings at the top of each page. The links also include a support us heading which you could take as a plea or cry out for help. The radio link us link means that if you have any additional questions or need help with anything you can contact them easily and even help them more if they need it. The sort of support and help they want is for young people to send an e-card which is also a link at the concluding page. Because it is set out in this format means you dont need to give any money and it means you have no way out of it because it is eye-catching and you would feel obliged to help because it is any easy thing to do. When people start to read about the campaign they might think they will have to give money but it appeals to the reader because it doesnt involve an awful lot to change someones life.The language in the campaign is very simpl e and plain in the text. They dont use a large variety of vocabularies so that younger people can understand it better because it isnt difficult or challenging. The text has a lot of emotive language such as, inescapable aspect and lacks local amenities. The word you is used, in the context You can be a force for change, which makes you think that they are talking instanter to you and makes you feel that the childrens lives are dependant on you. In the section headed the facts bullet points are used which makes the text a lot easier to read and you think that you are reading very little but you actually take in a lot of information.I think that the idea of a web page is very effective because I know that I would prefer reading something of the Internet than reading a leaflet on a campaign. The most effective technique, I think, is the case study because I thought it was very moving and after I read it I could slightly relate to it because the person seemed to be about the same age as me and obviously wanted to change his life around. What Barnardos did to try and change that boys life was spectacular. After I finished I sent an e-card because I was persuaded into doing the right thing which was the whole point of the campaign.